The Muse TV features Irregular Choice

May 16th, 2012

Online fashion channel themuse.tv have featured Irregular Choice Oh Ello as one of their summer essentials! See them tried and tested online!

Oh Ello is available in all Irregular Choice stores and online -

UK Website – http://bit.ly/MjqdV3 (worldwide delivery)

USA Website – http://bit.ly/Jg1H7t (delivery to USA and Canada)

Hong Kong Website – http://bit.ly/KluToK (delivery for Hong Kong, China, Australia, New Zealand)

WATCH THEMUSE.TV HERE!

Irregular Choice Patty Photoshoot

April 17th, 2012

We have kindly been sent images from Nancy Vinneau, she used Irregular Choice Patty in her Brighton photo shoot. Take a look at the images here…..

Irregular Choice in Glamourous Magazine

April 14th, 2012

The Irregular Choice accessories collection is proving to be a hit worldwide. Japanese magazine Glamourous have featured two of our cutest rings in their May 2012 edition that is out now!

Take a look at the press that features Fly with Me and Bernie rings.

Irregular Choice in Auxillary Magazine

April 12th, 2012

New York based magazine Auxillary have featured the new summer colours of Patty Floral heels and the Patty Shopper in their April / May 2012 edition.

Irregular Choice at the Brighton Hair Show

April 2nd, 2012

Sherry Chandler kindly sent us shots of her model from the Brighton Hair show. The model wore Irregular Choice May Contain Nuts and were just perfect for her idea!

Irregular Choice Brescia Store Pictures

March 28th, 2012

Our latest Irregular Choice key stockist in Brescia have sent us images of the store now that it is open.

For those of you in Italy who are close enough to call in the store is located at

Via Ducco 11
25125 Brescia

Telephone +39 3489 017
Email irregular888@gmail.com

Irregular Choice and American Deluxe

March 27th, 2012

US clothing brand American Deluxe have featured styles from the Irregular Choice Spring Summer 2012 collection.

Styles featured include Mumba, Love Bug and Rubixxi.

We have some images from the lookbook here!

Irregular Choice opening in Basel, Switzerland

March 23rd, 2012

Introducing…… ‘Too Good for a Name’ Irregular Choice store in Basel, Switzerland!
The new store is currently getting ready for its big launch party tomorrow so we thought we would sneak you a few pictures! More pictures from the Launch party coming soon!
Too good for a name
Markthalle, 4051, Basel, Switzerland
Tel +41 61 271 32 34 Email: schuhhuber@balcab.ch
MORE IRREGULAR CHOICE STORES IN EUROPE COMING VERY SOON * WATCH THIS SPACE *

New Irregular Choice Store Opening 23rd March 2012!

March 20th, 2012

We are please to announce the opening another Irregular Choice store!

Our latest store is in Brescia, Italy and opens its door on the 23rd March 2011.

The official store party will be on the 29th March 2012 starting at 18.:30pm.

Come along and see us at :

Irregular Choice
Via Ducci 11
25125 Brescia
Telephone : +39 3489 207 017
Email : irregular888@gmail.com

Irregular Choice Hong Kong Launches Tomorrow

March 9th, 2012

We are very excited for the launch of the newest addition to the Irregular Choice stores!

Irregular Choice Hong Kong will open its doors tomorrow at 12.00-22.00. The store is located on Fashion Walk, Causeway Bay, Hong Kong.

We would love to see you there!