We have just launched a new selection of Poetic Licence shoes, boots and heels on the Irregular Choice website from today.

Visit the site to view the full collection of Irregular Choice and Poetic Licence for Autumn Winter 2010.

Popular USA fashion & street website Rony’s Photobooth features Irregular Choice Flashing Lights boots.

A new clothing collection has launched today online at Irregular Choice. Check out our Irregular Choice Oversized T’s and the Swinger knitted dresses….

The Irregular Choice online sale ends today at 4pm UK time. Hurry along to grab some final bargains before they are gone!! xoxo

Unique Brighton, a local publication has published an editorial on the new Irregular Choice store located Bond Street, Brighton. If you haven’t made a trip to visit the shop yet, pop along to say hello!

Fashion designer Wade Adeyemi gave Irregular Choice a mention in a recent blog post…

http://www.b-sidebywale.com/blogwp/?p=2791

Today saw the arrival of a collection of laptop bags. In the Irregular Choice Patty design and Robot print, long gone are the days of boring laptop carriers. All at £39.99.

Available in the UK only at the moment but they will be arriving in the USA very soon so watch this space for an update!

The Brighton Argus recently ran an editorial on the opening of the latest Irregular Choice shop in its hometown of Brighton! The shop has been open since July this year and has proved to be a huge hit. Pop along to take a look, new Autumn Winter styles are in store now. Clipping attached…

USA magazine Select featured Irregular Choice Flick Flack in a publication. The article features former Miss USA 2007 Rachel Smith.

In conjunction with the Irregular Choice AW10 launch, Surrealist Love Scene who are the official distributors for Irregular Choice and Poetic Licence in Singapore are collaborating with a premium make up brand, Maquillage, under Shiseido Group, for a fashion/makeup event at Takashimaya.

Take a look at the flyer for the event…..