Gnome Sweet Gnome

August 31st, 2013

Our amazing ‘Flopsy’ bunny heels and fantastic new season ‘Chuckles’ gnome creations prove once again that being Irregular and standing out from the crowd sells.

Flopsy
Our original character heels, the adorable ‘Flopsy’ bunny, sold out within just 20 minutes of going live on website www.irregularchoice.com.
We heard stories of fans literally fighting over pairs in store, driving for hours to get their bunny hit, and one woman even gave birth in her Flopsy heels so they were the first thing her new baby saw as he came in to the world!
These well travelled bunnies enjoyed similar success worldwide. For instance in our Hong Kong store we had a waiting list of hundreds of customers desperate to buy a pair.

Chuckles
For AW13 Dan Sullivan has come back with a new gnome update of the character heel, which just happens to be bang on trend- http://www. trendhunter.com/trends/when-in-gnome
Once again our fans have gone crazy trying to buy these unique, must have shoes. Following on from the success of ‘Flopsy’  our UK website still sold out within one hour.
Dan Sullivan is working on a top secret new heel for SS14, as Irregular Choice continues to push boundaries and drive our worldwide fans crazy with
shoe lust….